LAB37, beauty experts.
The reference point
for your wishes.

Quality, intuition and thirty years experience in the hairstyle and beauty sector allow us to respond effectively to the market needs. Our Made in Italy heart is the distinctive feature expressed in the ideas and choices that lead us to create refined and innovative products.

We take care of desires by turning them into reality. It all starts with the listening phase. A necessary step to define and offer the best solution. Our team of experts takes care of analyzing, developing and creating professional and non-professional products for hair and for the body well-being with special attention to the creation of exclusive lines.

italicare, cura dei capelli

Your hair routine
starts here

Italicare is the brand for the large-scale retail trade, with a selection of products ideal for taking care of hair in your daily life. The strength of the entire range is contained in the strategic and functional combination of hyaluronic acid and the ingredients present within the individual formulations. A choice studied in our laboratory to be able to respond to every need and type of hair.

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Daily life is made up
of gestures and habits

Igiendrop was created to respond to a specific market request and becomes a real ally for our own daily hygiene and prevention. A hands sanitizer gel in different formats to carry with you in your bag or to display for use in work environments. The perfect solution to keep your hands clean, in the absence of soap and water and away from home.

gel igienizzante per mani

The perfect ally for hair stylists in search of excellence

BBcos hair pro is the high-end brand of professional hair care and wellness products. A wide selection intended for beauty salons, hairdressers and hair stylists looking for the best allies to achieve their customers' wishes. The top line of Lab37 capable of proposing innovative solutions and always alongside hair professionals. All this is possible thanks to the experience of our passionate experts who are careful to anticipate trends by providing ideas, inspirations and high quality professional products.

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prodotti professionali per la cura e il benessere dei capelli
prodotti professionali per parrucchieri

The ideal solution
for your beauty salon is the brand of professional products for hairdressers that focuses on the hair. A selection of ideal proposals to take care of every need of its customers, and of the various hair types. Thanks to the exclusive mix of active ingredients, studied in our laboratory, we create quality products capable of obtaining excellent and long-lasting results.

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The private label

We bring your market
needs to life

Our Lab37 group offers its experience in the hair and beauty sector and its technical skills to create private label products. An opportunity able to respond to specific market needs with flexible and customized solutions.